Applied communication.

Thoughts on media theory and practice.

Digital transformation sparked a plethora of new behaviour in communication. We have long moved on from Deleuze’s and Guattari’s “Rhizome” to a networked and mobile society of individual, personal and social media that roots in a more egalitarian use of technology. The long standing dichtomy of communicator and recipient has been fully diluted. New centres of power have emerged as structural nodes; these so-called intermediaries (tech giants, GAFAM, younameit) created a neo-feudalistic polarity between communication conglomerates and individuals leaving traditional governmental structures as mere bystanders.

This newsletter hub deals with these shifts in power and perception in a less overinflated tonality than this intro paragraph.